Search Engine
Optimization - Services
Optimization
Strategy
This
is actually how the site will actually get optimized.
Determining which pages will get optimized and selecting
appropriate keywords are all part of this process. Search Engine
Analysis
Next
we determine how the search engines are currently
indexing web sites. This takes maky hours of research
and effort. Search engines all use different algorithms.
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Web
site Re-Development
Content
and graphics for the information pages will need
to be developed. We can usually use the content on
the current site with some minor modifications.
Keyword
Research
This timely phase may be one of the most important. We use all of our resources
to determin which key-words can be properly implemented. Key word structure
plays a strong part in your placement.
Meta-Tag
Generation
Eight
tags need to be generated in order for each page
to be fully optimized: Title, Meta Keywords, Meta
Description, Comment, Alt Logo, Alt. Graphics,
Body and Headers.
Search Engine Submission
After
all the tags are implemented, we will register
each page individually with all of the top search
engines including AltaVista, Lycos, HotBot, Infoseek,
GoTo, Google, Excite, AOL, MSN, Northern Light
and others.
Maintenance
After we register your site we ensure that your site was listed in the various
engines. For further optimization after the initial launch, we study your
traffic loggs to determin what techniques need to be applied for further
optimization.
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:: :: Listing Message
Many of the major search engines are now using
a new
technology that is commonly being referred to as "Search
Engine Themes.' This new theme technology is based
on reading an entire web site as one single document.
In the news these top sites announced that they
began using theme technology Google, Inktomi, AltaVista,
Excite, and Fast. To properly optimize your web
site you must understand how theme based indexing
works.
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